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Vol.1 Issue 4 The digital news magazine of RCM Enterprise Services, Inc. December 2018
Sales and marketing strategy should
Clearwater, Florida
not be a lab outreach afterthought

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Sections:

—Featured article

— Corporate report
— Editorial

—Trending
—Success Stories

—For the humor of it

Recent surveys show that hospital laboratories are dedicating more resources to their
Executing well-planned
transition results in outreach programs. However, the same surveys are also showing that many labs
successful Go-Live and are lacking the sales force crucial for a successful laboratory outreach program.
nearly $1M increase in
captured charges
— The importance of a sales and marketing specialist should be a forethought, not an
Exclusive interview with afterthought. Hospitals often have valid reasons to delay employing field staff, or they
UH Laboratory Service choose to address this vital piece later. In any case, it stands to reason that a hospital
Foundation pg. 4
outreach business enterprise must have qualified field representatives to ensure the
success of its program. Laboratories that follow a well-designed business plan that
includes an aggressive marketing approach understand that an outreach business
cannot survive without sales representation.

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