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A health-specific CRM can change your lab outreach outcome




     An outreach building block


     Think of a lab-specific CRM as the command center that oversees customer service, supply
     management, and sales analytics.  The reduction in reimbursements is likely to continue making
     it wise to consider the consolidation and integration of existing ancillary systems into a CRM solution.

     Combining real-time metrics and providing dashboard views that detail declines in ordering patterns
     and issues, a health-specific CRM enables managers to easily review individual client performances.
     The ability to track the sending habits of clients is a powerful tool for facilitating improvements to
     personalized service and helps managers gain a keen awareness of their clients in this highly
     competitive market.


     Laboratory outreach programs become a key financial contributor when labs can easily oversee customer
     service, monitor sales and marketing, and take on courier accountability.  CRMs are a powerful way to
     support the laboratory’s daily operations, thus converting a business expenditure into a potential
     profit-making resource.


      Selecting the right CRM solution for your lab



                                                   The first step is to perform a needs assessment, which should
       The full scope of laboratory
       requirements should be addressed            encompass the following tasks:
       before choosing a suitable CRM.
       Performing an assessment upfront
       enables leadership to quickly
       pare down the number of potential
       vendors and give full attention
       to those who can offer the best
       solution.

       To give laboratory leadership the
       advantage in selecting the best
       CRM software solution for their
       particular outreach program,
       research is essential.







     If their goal is to compete on the same level with commercial labs in the future, laboratory management
     will need to identify ways to recoup what is being stripped from laboratory service reimbursements today.
     Incorporating a CRM and integrating the data that’s subsequently freed from disparate systems can give
     leadership the information necessary to run a successful business with less frustration while focusing
     more on delivering superior customer service.
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